At Allegr, we understand the enormous resource consumption by humans and believe in being mindful of our planetary impact. Regardless of varying opinions on climate change, it's undeniable that we need to consider our environmental footprint.
Recent studies suggest that the digital infrastructure of the internet might be as polluting as air travel. While debates about the accuracy of this comparison continue, our stance at Allegr is simple and straightforward: we aim to minimise our impact.
The term "the cloud" often conjures images of something light and insubstantial. In reality, it consists of massive data centres filled with computers that consume significant electricity and generate heat. Every time we charge our devices, we're tapping into this vast energy use.
To address these concerns, we chose The Positive Internet Company as our hosting provider for three key reasons: their commitment to real, accessible human interaction, robust security measures, and, importantly, their use of renewable energy sources.
Real People, Real Connections: Unlike the impersonal nature of many cloud services, The Positive Internet Company offers a personal touch. We value the ability to speak directly to someone who cares about our platform and our impact on the world. After meeting with Nick from The Positive Internet Company, it was clear that they share our values of prioritising both technology and the environment.
Enhanced Security: In an online world rife with security threats, having a UK-based team that provides experienced and reassuring security services is invaluable.
Renewable Energy Supply: The primary reason for our shift away from traditional cloud services was to reduce our environmental impact. The Positive Internet Company not only supplies renewable energy but also collaborates with us to optimise the efficiency of our platform. Unlike simple tree-planting offsets, which still allow for high energy consumption, our approach focuses on reducing energy use from the outset.
Yasmin Aworer, Head of Business Operations at The Positive Internet Company, emphasises their dedication to sustainability:
"Data centres are substantial energy consumers and contribute over a billion tonnes of CO2 annually. We are committed to pioneering carbon-efficient operations and hosting solutions that significantly reduce our environmental footprint."
As Ben Burch, Co-Founder of Allegr, puts it:
"While our efforts may seem small, they represent the power of community action. If everyone contributes a little, the cumulative effect can be transformative."
Our partnership with The Positive Internet Company is just one aspect of our commitment to sustainability and supporting UK businesses. By aligning with providers that share our values, we strengthen not only our operational foundations but also our community's commitment to making a positive impact.
Nick, CTO and Founder is interviewed by the BBC , you can view it here: https://www.bbc.co.uk/programmes/p085rwjs
